Opportunity Information: Apply for SMY 300 FY21 USEMY ENVIRONMENTAL
The U.S. Embassy in Kuala Lumpur (Public Affairs Section) is offering a discretionary cooperative agreement to fund the planning, development, design, and rollout of a traveling environmental exhibit aimed primarily at youth in Malaysia. The project is meant to function as a public engagement campaign under American Corners branding, combining a physical, multi-site exhibition with a structured set of companion programs such as workshops, talks, and hands-on activities, plus a dedicated website that supports and extends the exhibit content.
The exhibit themes should align with U.S. government environmental policy priorities and the Embassy's public messaging. Suggested topic areas include climate change, conservation, reducing carbon emissions, waste management, sustainable economic models, and renewable or green technologies, though other related environmental themes may also fit if they clearly support the same goals. A key expectation is that the exhibit does not only discuss environmental challenges, but also clearly highlights the leadership role of the United States, both historically and in current efforts, on environmental issues. In practice, that means the content should incorporate credible examples of U.S. initiatives, innovations, partnerships, research, policy actions, or community-led solutions in ways that are understandable and compelling for student audiences.
The intended participants are middle school, high school, and university students, and the exhibition must travel to at least six locations across Malaysia. The required locations include the five American Corners in Penang, Kedah, Kelantan, Sabah, and Sarawak, plus at least one additional third-party venue in Kuala Lumpur. Because this is a traveling format, applicants are implicitly expected to think through logistics and portability, consistent branding across sites, and programming that can be repeated or adapted locally while staying coherent as a national-level campaign.
Funding is capped at USD 130,000, and the Embassy anticipates making one award. The funding instrument is a cooperative agreement, which generally indicates substantial involvement by the U.S. government during implementation compared to a standard grant, such as coordination on messaging, branding, deliverables, or scheduling. The opportunity falls under the Department of State, U.S. Mission to Malaysia, with an activity category focused on the environment (CFDA 19.040).
Eligible applicants include public and state-controlled institutions of higher education, private institutions of higher education, nonprofits with or without U.S. 501(c)(3) status, and other entities as described in the full eligibility notes. The opportunity was posted June 21, 2021, with applications due by July 31, 2021 at 11:59 PM Malaysia time (GMT+8).Apply for SMY 300 FY21 USEMY ENVIRONMENTAL
- The Department of State, U.S. Mission to Malaysia in the environment sector is offering a public funding opportunity titled "U.S. Embassy Malaysia Multi-location Environmental Exhibit" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
- This funding opportunity was created on Jun 21, 2021.
- Applicants must submit their applications by Jul 31, 2021 Application are due no later than July 31, 2021 , at 1159 PM Malaysia time (GMT 8). (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $130,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Public and State controlled institutions of higher education, Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education, Nonprofits that do not have a 501(c)(3) status with the IRS, other than institutions of higher education, Private institutions of higher education, Others (see text field entitled Additional Information on Eligibility for clarification).
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Frequently Asked Questions (FAQs)
1) What is this funding opportunity?
This opportunity is a discretionary cooperative agreement offered by the U.S. Embassy in Kuala Lumpur (Public Affairs Section) to support the planning, development, design, and rollout of a traveling environmental exhibit in Malaysia.
2) What is the main goal of the project?
The project is intended to function as a public engagement campaign under American Corners branding. It combines a physical traveling exhibit with a structured set of companion programs (such as workshops, talks, and hands-on activities) and a dedicated website to support and extend the exhibit content.
3) Who is the primary target audience?
The intended participants are youth in Malaysia, specifically middle school, high school, and university students.
4) What are the required components of the project?
Based on the opportunity description, the project should include:
- A physical, multi-site traveling environmental exhibit
- Companion programming (workshops, talks, hands-on activities, and similar engagement formats)
- A dedicated website that supports and extends the exhibit content
- Consistent American Corners branding and alignment with Embassy public messaging
5) What environmental themes should the exhibit cover?
The themes should align with U.S. government environmental policy priorities and the Embassy's public messaging. Suggested topic areas include climate change, conservation, reducing carbon emissions, waste management, sustainable economic models, and renewable or green technologies. Other related environmental themes may also be acceptable if they clearly support the same goals.
6) Is it enough for the exhibit to describe environmental problems?
No. A key expectation is that the exhibit should not only discuss environmental challenges, but also clearly highlight the leadership role of the United States, historically and in current efforts, on environmental issues.
7) How should U.S. leadership be reflected in the exhibit content?
The exhibit should incorporate credible examples of U.S. initiatives, innovations, partnerships, research, policy actions, or community-led solutions in ways that are understandable and compelling for student audiences.
8) How many locations must the exhibit visit?
The exhibit must travel to at least six locations across Malaysia.
9) Which locations are required?
The required locations include the five American Corners in Penang, Kedah, Kelantan, Sabah, and Sarawak, plus at least one additional third-party venue in Kuala Lumpur.
10) What is meant by a "traveling" exhibit in this program?
The exhibit is expected to move between multiple sites across Malaysia. Applicants are implicitly expected to consider portability, logistics, and the ability to maintain coherent messaging and consistent branding across locations, while allowing programming to be repeated or adapted locally.
11) What is the maximum funding amount?
Funding is capped at USD 130,000.
12) How many awards does the Embassy expect to make?
The Embassy anticipates making one award.
13) What type of award is being offered?
The funding instrument is a cooperative agreement.
14) What does "cooperative agreement" imply for project implementation?
A cooperative agreement generally indicates substantial involvement by the U.S. government during implementation compared to a standard grant. In this opportunity, that may include coordination on messaging, branding, deliverables, or scheduling.
15) Who is the sponsoring agency?
The opportunity falls under the Department of State, U.S. Mission to Malaysia, through the U.S. Embassy in Kuala Lumpur (Public Affairs Section).
16) What is the program/activity category for this opportunity?
The activity category is focused on the environment and is listed under CFDA 19.040.
17) Who is eligible to apply?
Eligible applicants include public and state-controlled institutions of higher education, private institutions of higher education, nonprofits with or without U.S. 501(c)(3) status, and other entities as described in the full eligibility notes.
18) Does an applicant need to be a U.S. 501(c)(3) nonprofit to apply?
No. The eligibility list explicitly includes nonprofits with or without U.S. 501(c)(3) status.
19) When was the opportunity posted?
The opportunity was posted on June 21, 2021.
20) What is the application deadline?
Applications were due by July 31, 2021 at 11:59 PM Malaysia time (GMT+8).
21) What time zone is used for the deadline?
The deadline is stated in Malaysia time (GMT+8).
22) Is Kuala Lumpur included as a required exhibit stop?
Yes. In addition to the five required American Corners locations, the exhibit must include at least one additional third-party venue in Kuala Lumpur.
23) What branding should the project use?
The project is intended to operate under American Corners branding and should align with the Embassy's public messaging.
24) What kinds of companion programs are encouraged?
Suggested companion programs include workshops, talks, and hands-on activities that complement the exhibit and engage student audiences.
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