Opportunity Information: Apply for USDA FAS 10960 0200 10 24 0006

The FAS Agricultural Export Market Challenge is a USDA Foreign Agricultural Service (FAS) funding opportunity to support the design, planning, and implementation of a hands-on educational program for the 2024-2025 academic year. Administered through USDA FAS and associated with the International Climate Hub, this opportunity sits under the Technical Agricultural Assistance Program and is structured as a discretionary cooperative agreement. The purpose is to run an immersive, real-world style learning experience that helps students understand how agricultural export promotion and international trade work in practice, while also strengthening ties between FAS and participating schools.

The Challenge, first launched as a pilot in 2021, is aimed specifically at upper-level undergraduate students who attend a minority-serving educational institution. The program is built to raise awareness of what FAS does in global food and agricultural trade, spark interest in international trade careers (including potential careers within FAS), and provide a substantive learning experience that mirrors the types of multidisciplinary decisions made in the field. In practical terms, students participate in a simulated export case study that reflects day-to-day FAS work across several domains, including economics, diplomacy, scientific and technical analysis, marketing strategy, and trade policy considerations.

A central component of the Challenge is that students act as if they are advising on export expansion: they develop and present a market entry strategy for a hypothetical American company seeking export sales for a hypothetical U.S. food or agricultural product. Students must identify and justify an overseas target market and propose a strategy for entering that market, which typically involves evaluating market conditions, potential barriers, regulatory or sanitary issues, competitive landscape, and practical considerations for positioning and promotion. The overall educational design emphasizes applied problem-solving and communication, giving students experience synthesizing research into a coherent export plan.

From an administrative and funding standpoint, the opportunity is listed under Funding Opportunity Number USDA FAS 10960 0200 10 24 0006 and CFDA (Assistance Listing) 10.960, with an activity category of Agriculture. USDA anticipates making one award, with a maximum (ceiling) amount of $250,000. The original application closing date is September 13, 2024, and the opportunity was created on August 14, 2024. Eligibility is noted broadly as "Others," with specific eligibility details referenced as being provided in Section C of the full funding opportunity announcement.

  • The Foreign Agricultural Service in the agriculture sector is offering a public funding opportunity titled "FAS Agricultural Export Market Challenge" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.960.
  • This funding opportunity was created on 2024-08-14.
  • Applicants must submit their applications by 2024-09-13. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • Each selected applicant is eligible to receive up to $250,000.00 in funding.
  • The number of recipients for this funding is limited to 1 candidate(s).
  • Eligible applicants include: Others.
Apply for USDA FAS 10960 0200 10 24 0006

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